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Q3 2021 WeChat Rankings Report

20 Oct 2021

Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.

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Company News

Universal Beijing Resort: Dragon Trail Design Work

01 Oct 2021

Dragon Trail is proud to have contributed design work for Universal Beijing Resort, including online assets for use by sales partners, advertisements for travel agencies, and even a tour bus. Check out this gallery to see some of the designs our team worked on.

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5 Ways China’s Theme Park Craze Can Attract Tourists

25 Aug 2021

Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.

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Q1 2021 WeChat Rankings Report

21 Apr 2021

One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.

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2020’s Top 10 WeChat Posts by International Museums

16 Dec 2020

What kind of WeChat content stood out for international museums in 2020? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social marketing captured the most attention.

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#ThinkingOfYou, Tourism Brands Tell China

27 May 2020

Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.

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Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

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Q1 2020 Weibo Rankings Report

13 May 2020

How has COVID-19 impacted Chinese tourism marketing on Sina Weibo? Our Q1 2020 analysis reveals how international tourism brands adjusted their strategies from the start of the crisis in China, and which new topics were most successful for maintaining engagement.

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How Museums in China Are Reopening Post-COVID-19

25 Mar 2020

Museums and attractions in China are reopening as the COVID-19 crisis subsides and domestic tourism recovers, and they are taking special measures to ensure visitor safety and prevent a second outbreak. Could these strategies be used overseas?

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