BLOG
Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.
BLOG
We caught up with Merlin Entertainments’ Global Trade Strategy Director, Dominique Sidley, to learn about their Alipay partnership in London and how the company is developing digitally to serve their Chinese customers.
BLOG
Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.
EVENTS
Dragon Trail’s President, Americas, Matt Grayson is leading a marketing workshop called “Reaching Chinese Travelers” at Arival, a travel conference dedicated to tours, activities and attractions, September 24-27 in Las Vegas.
BLOG
The 2018 FIFA World Cup kicks off in Russia on June 14th, and while China won’t be represented on the pitch, it certainly will be in the stands. This is part of a growing trend for Chinese travelers to attend sporting events around the world.
Brand Rankings
From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.
BLOG
As more destinations and businesses around the world adopt Chinese mobile payment systems, we look at the major platforms, where they are accepted, the benefits of mobile payments, and how you can start accepting them, too.
BLOG
Digital word of mouth is very important when it comes to attracting Chinese tourists, and the first step to approaching this market should be to find out what Chinese travelers are saying about you online.
BLOG
Ireland’s no. 1 tourism attraction, Dublin’s Guinness Storehouse has gone from almost no Chinese visitors to 47,000 in less than a decade. We talked to Business Development Manager Fiona Herald to learn how they’re increasing Chinese tourism numbers – and what Chinese tourists think of the “Black Stuff”.
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