Resources - news, events, videos & presentations

BLOG

Q2 2019 WeChat Rankings Report

17 Jul 2019

Dragon Trail’s WeChat Rankings Report for Q2 2019 reveals the top travel brands and articles published on WeChat by national and regional tourism boards, airlines, cruise lines, museums & attractions, and international hotels.

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BLOG

Interview: How Merlin Entertainments Takes ‘China-Readiness’ into a New Era with Digital Tools

08 Aug 2018

We caught up with Merlin Entertainments’ Global Trade Strategy Director, Dominique Sidley, to learn about their Alipay partnership in London and how the company is developing digitally to serve their Chinese customers.

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BLOG

Q2 2018 WeChat Rankings Report

24 Jul 2018

Dragon Trail's Q2 WeChat Rankings data reveals the top accounts, most popular articles and winning themes for travel brands on WeChat, including both the second quarter and the first half of 2018.

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EVENTS

Reaching Chinese Travelers at Arival: Registration Offer

22 Jun 2018

Dragon Trail’s President, Americas, Matt Grayson is leading a marketing workshop called “Reaching Chinese Travelers” at Arival, a travel conference dedicated to tours, activities and attractions, September 24-27 in Las Vegas.

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BLOG

Sports Tourism: A Winning Play for the Chinese Market

04 Jun 2018

The 2018 FIFA World Cup kicks off in Russia on June 14th, and while China won’t be represented on the pitch, it certainly will be in the stands. This is part of a growing trend for Chinese travelers to attend sporting events around the world.

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Brand Rankings

Hotels and Attractions Added to Dragon Trail’s WeChat Rankings

11 Apr 2018

From the end of March 2018, Dragon Trail Interactive has added international hotel brands and overseas attractions and museums to its weekly WeChat rankings.

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BLOG

The Essential Guide to Chinese Mobile Payments Overseas

27 Mar 2018

As more destinations and businesses around the world adopt Chinese mobile payment systems, we look at the major platforms, where they are accepted, the benefits of mobile payments, and how you can start accepting them, too.

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BLOG

How to Manage Your Online Reputation in China: A Guide for Travel Brands

07 Mar 2018

Digital word of mouth is very important when it comes to attracting Chinese tourists, and the first step to approaching this market should be to find out what Chinese travelers are saying about you online.

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BLOG

Interview: How Guinness Storehouse Took Off with Chinese Tourists

30 Jan 2018

Ireland’s no. 1 tourism attraction, Dublin’s Guinness Storehouse has gone from almost no Chinese visitors to 47,000 in less than a decade. We talked to Business Development Manager Fiona Herald to learn how they’re increasing Chinese tourism numbers – and what Chinese tourists think of the “Black Stuff”.

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