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Dragon Trail's 2024 campaign for Disneyland Resort California is a case study in how to use Xiaohongshu and KOC marketing to drive attraction ticket sales, with more than 8 million impressions and sales growth of at least 16% across four Chinese OTAs.
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Live streaming by European tourism boards emerged as a particularly effective way to drive engagement this past quarter, while celebrities and giveaways proved as popular as ever. Learn more in our full Q2 2022 report.
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From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.
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In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.
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What kind of WeChat content stood out for international museums in 2021? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social media marketing captured the most attention.
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Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.
Company News
Dragon Trail is proud to have contributed design work for Universal Beijing Resort, including online assets for use by sales partners, advertisements for travel agencies, and even an airplane. Check out this gallery to see some of the designs our team worked on.
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Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.
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One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.
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