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From epic adventure cruises to WeChat stickers, catch up on the top content and accounts in international tourism on China's no. 1 social media platform during Q1 2022.
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In our full-year report for 2021, find out how reading rates for tourism-related WeChat content fared in the second year of the pandemic, and which international tourism accounts were most adaptable and successful.
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What kind of WeChat content stood out for international museums in 2021? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social media marketing captured the most attention.
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Amid continuing international travel restrictions, WeChat stands out as a communications channel for information on changing rules, cancellations, and safety protocols, as well as a source of inspiration for destinations and attractions. Check our full Q3 data here.
Company News
Dragon Trail is proud to have contributed design work for Universal Beijing Resort, including online assets for use by sales partners, advertisements for travel agencies, and even a tour bus. Check out this gallery to see some of the designs our team worked on.
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Understanding China’s love of theme parks can help tourism destinations and businesses around the world to attract visitors. Here are five tips to do so, with recommendations for theme parks, destinations, and other brands.
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One year into the coronavirus pandemic, what changes have there been in WeChat marketing content from international travel brands, and reader engagement with this content? Our Q1 2021 report reveals some encouraging and surprising results.
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What kind of WeChat content stood out for international museums in 2020? Take a look through the top 10 most-viewed posts of the year to find out which cultural institutions' Chinese social marketing captured the most attention.
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Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.
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