Company News
From 16-23 October 2025, the Emotions Are Georgia roadshow brought the Chinese travel trade face to face with Georgian National Tourism Administration (GNTA) and its partners, with stops in Beijing, Shanghai, and Shenzhen.
EVENTS
Dragon Trail is speaking the Pacific Asia Travel Association's session at WTM London 2025, with a talk entitled, "The Chinese Traveler Now: Behavior, Channels & Opportunity". The session will explore the latest behavioral shifts in the Chinese travel market.
Company News
Chinese consumers experienced Georgia's unique charm up close at Beijing's Longfu Temple Art District, with an interactive B2C event organized by Dragon Trail on behalf of Georgian National Tourism Administration with the support of the Embassy of Georgia.
EVENTS
Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will be attending WTM London this year between 4-6 November. Please get in touch to arrange a meeting.
EVENTS
Get a sneak peek at all the outbound travel trends for 2025's October Golden Week holiday with the launch of Dragon Trail's newest Chinese Traveler Sentiment Report. The survey also covers overseas shopping, airline choice, and much more.
EVENTS
Dragon Trail's CEO and Co-founder, George Cao is joining the Skift Global Forum in New York City this September, leading an expert guided roundtable on reaching the Chinese consumer.
EVENTS
Dragon Trail's Sienna Parulis-Cook is speaking about the Chinese traveler's digital journey at WorldView 2025, an online global conference focused on international digital marketing, search, and strategy.
Company News
Dragon Trail organized a luncheon for the State of Rio de Janeiro in Beijing on 30 May 2025, with 20 VIP guests from the Chinese travel trade, media, and KOLs. This was the first event of its kind promoting Brazil's State of Rio de Janeiro in China.
Company News
The Dragon Trail team traveled near and far last month, to attend, exhibit, and speak at leading industry events around the world. Here's what we did – and how you can meet us in May 2025.
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