Resources - news, events, videos & presentations

EVENTS

Webinar: Chinese Travelers’ Digital Journey Post-Pandemic

23 Jun 2020

Leading Chinese travel media TravelDaily is hosting an online discussion with Dragon Trail Interactive to share insights into the consumer behaviors and user preferences of Chinese travelers after coronavirus.

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EVENTS

Recovery Strategies for Chinese Tourism Marketing

29 Jul 2020

Our July webinar will look at recovery prospects for Chinese outbound tourism, with a guide to what destinations and businesses can be doing to engage the Chinese travel trade, as well as a timeline for how to connect with the consumer market.

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EVENTS

Webinar: Chinese Travelers: The Much-Anticipated Return

30 Jun 2020

This edition of B2B duty free/travel retail magazine TRBusiness' webinar series focuses exclusively on Chinese consumers. Dragon Trail's Sienna Parulis-Cook is joined by a number of other expert speakers in the world of Chinese travel retail.

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BLOG

Are Online Travel Exhibitions Here to Stay?

03 Jun 2020

The COVID-19 pandemic has shifted an increasing number of B2B activities for the travel industry from traditional “face to face,” to a digital “screen to screen” model. This summer, several major exhibitions are going online.

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EVENTS

Virtual ATM China Tourism Forum

01 Jun 2020

The Arabian Travel Market (ATM) and its China Tourism Forum will be held virtually this year from 1-3 June. Events include a round-table discussion on how technology can empower tourism recovery from China, hosted by Dragon Trail. We are also exhibiting at the show.

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EVENTS

Digital Marketing for Chinese Tourism in the COVID-19 Era

17 Jun 2020

In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.

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EVENTS

Webinar: Staying Connected to the Chinese Travel Trade

14 May 2020

Launching in June 2020, COTTM Online will allow you to exhibit and share information about your destination or travel product, meet with Chinese buyers and travel agents, and present live educational sessions. Join the webinar to learn more.

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EVENTS

Webinar: Introduction to Online Tools to Reach the Chinese Traveler

20 May 2020

Learn about China’s top social media platforms, travel websites, and in-destination tools, in the first of our two-part webinar series. This is an essential introduction for anyone who is starting to learn about Chinese tourism, or wants to build on basic knowledge.

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