Resources - news, events, videos & presentations

EVENTS

ITB China 2026 – Meet Dragon Trail

26 May 2026

Dragon Trail’s team will be on site at ITB China from 26-28 May 2026, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.

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EVENTS

Guangzhou International Travel Fair 2026

21 May 2026

Dragon Trail will attend the 34rd annual Guangzhou International Travel Fair from 21-23 May 2026. Please contact us to arrange a meeting.

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EVENTS

PATA Annual Summit: George Cao Speaking

12 May 2026

Dragon Trail's Co-Founder and CEO George Cao will join PATA's Annual Summit 2026 in Gyeongju on Tuesday 12 May as one of the moderators of the China Tourism Dialogue panel.

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EVENTS

ATM Dubai 2026: Dragon Trail Speaking

19 Aug 2026

Dragon Trail is an official Research Partner for ATM Dubai 2026. Director of Marketing and Communications, Sienna Parulis-Cook will attend the event from 17-19 August 2026, sharing new and exclusive insights at two conference sessions.

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EVENTS

Webinar: China’s Outbound Tourism – CNY Preview and Long-term Forecast

11 Feb 2026

What’s on the horizon for Chinese outbound tourism as we head into the Year of the Horse? In Dragon Trail’s February webinar, we’re teaming up with Tourism Economics, an Oxford Economics company, to bring you both the short- and long-term outlook for China’s travel market.

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EVENTS

Webinar: Asian Outbound Traveler Trends in 2025 – with Alipay+

17 Dec 2025

2025 has been a year of continued recovery for the Asian outbound tourism market. In Dragon Trail’s December webinar, we’re joined by the Head of Alipay+ Europe to recap the most significant trends for international travel and overseas spending this year.

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Company News

Emotions Are Georgia Roadshow Comes to Beijing, Shenzhen, Shanghai

12 Nov 2025

From 16-23 October 2025, the Emotions Are Georgia roadshow brought the Chinese travel trade face to face with Georgian National Tourism Administration (GNTA) and its partners, with stops in Beijing, Shanghai, and Shenzhen.

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EVENTS

WTM London 2025: Dragon Trail Speaking

06 Nov 2025

Dragon Trail is speaking the Pacific Asia Travel Association's session at WTM London 2025, with a talk entitled, "The Chinese Traveler Now: Behavior, Channels & Opportunity". The session will explore the latest behavioral shifts in the Chinese travel market.

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Company News

Georgia Holds B2C Tourism Event in Beijing

21 Oct 2025

Chinese consumers experienced Georgia's unique charm up close at Beijing's Longfu Temple Art District, with an interactive B2C event organized by Dragon Trail on behalf of Georgian National Tourism Administration with the support of the Embassy of Georgia.

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