Dragon Trail’s team will be on site at ITB China from 26-28 May 2026, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.
Dragon Trail will attend the 34rd annual Guangzhou International Travel Fair from 21-23 May 2026. Please contact us to arrange a meeting.
Dragon Trail's Co-Founder and CEO George Cao will join PATA's Annual Summit 2026 in Gyeongju on Tuesday 12 May as one of the moderators of the China Tourism Dialogue panel.
Dragon Trail is an official Research Partner for ATM Dubai 2026. Director of Marketing and Communications, Sienna Parulis-Cook will attend the event from 17-19 August 2026, sharing new and exclusive insights at two conference sessions.
What’s on the horizon for Chinese outbound tourism as we head into the Year of the Horse? In Dragon Trail’s February webinar, we’re teaming up with Tourism Economics, an Oxford Economics company, to bring you both the short- and long-term outlook for China’s travel market.
2025 has been a year of continued recovery for the Asian outbound tourism market. In Dragon Trail’s December webinar, we’re joined by the Head of Alipay+ Europe to recap the most significant trends for international travel and overseas spending this year.
From 16-23 October 2025, the Emotions Are Georgia roadshow brought the Chinese travel trade face to face with Georgian National Tourism Administration (GNTA) and its partners, with stops in Beijing, Shanghai, and Shenzhen.
Dragon Trail is speaking the Pacific Asia Travel Association's session at WTM London 2025, with a talk entitled, "The Chinese Traveler Now: Behavior, Channels & Opportunity". The session will explore the latest behavioral shifts in the Chinese travel market.
Chinese consumers experienced Georgia's unique charm up close at Beijing's Longfu Temple Art District, with an interactive B2C event organized by Dragon Trail on behalf of Georgian National Tourism Administration with the support of the Embassy of Georgia.
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