Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.
Born in the '80s and '90s, millennials make up over 30% of China's population, and 60% of Chinese outbound travelers. Find out how they like to research, book and spend their time overseas, and how millennials differ from older generations of Chinese.
We looked at who Chinese millennials are, how they differ from older generations of Chinese tourists, their similarities and differences to Western millennials, and the most effective channels and strategies for marketing to them.
In recent years, Airbnb has grown globally at rates of 300-400%, and the company has forecasted profits of up to US$3.5 billion by 2020. Yet the home-sharing platform faces steep challenges in China, both from external factors and self-made obstacles.
Chinese millennials not only make up nearly a third of the total Chinese population, but they are also estimated to be least 35 percent of all Chinese outbound tourists, making them vital to the growth of the Chinese outbound tourism market.