Resources - news, events, videos & presentations

Company News

China – The Future of Travel Summit Held in Beijing

21 May 2019

Dragon Trail Interactive's inaugural summit, China - The Future of Travel, explored the past, present, and future of Chinese outbound tourism and online travel marketing from 19-21 May, 2019.

Read more

BLOG

Infographic: Chinese Millennials

12 Sep 2018

Born in the '80s and '90s, millennials make up over 30% of China's population, and 60% of Chinese outbound travelers. Find out how they like to research, book and spend their time overseas, and how millennials differ from older generations of Chinese.

Read more

BLOG

Meet China’s Post-00s Generation

10 Aug 2018

Tencent’s 2018 Research Report on Post-00s is some of the first data collected about the generation born in China from 2000-2009, giving us early insights into this age group’s priorities and spending habits.

Read more

BLOG

Chinese Millennial Travelers: Everything You Need to Know

24 Oct 2017

We looked at who Chinese millennials are, how they differ from older generations of Chinese tourists, their similarities and differences to Western millennials, and the most effective channels and strategies for marketing to them.

Read more

BLOG

How Competition and Changing Attitudes Could Save Airbnb’s Chinese Market

24 Jul 2017

In recent years, Airbnb has grown globally at rates of 300-400%, and the company has forecasted profits of up to US$3.5 billion by 2020. Yet the home-sharing platform faces steep challenges in China, both from external factors and self-made obstacles.

Read more

BLOG

Chinese Millennials: 8 Important Marketing Rules for Outbound Travel

28 Jun 2017

Chinese millennials not only make up nearly a third of the total Chinese population, but they are also estimated to be least 35 percent of all Chinese outbound tourists, making them vital to the growth of the Chinese outbound tourism market.

Read more

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.

share

SignUp