BLOG
Where did Chinese outbound travelers go over the 2025 Chinese New Year holiday? We've rounded up and translated all the available news and reports from OTAs, travel websites, and government ministries.
BLOG
At FITUR 2025, we spoke to exhibitors from across Europe, Africa, Asia, and Latin America about the state of the Chinese outbound tourism market, as well as how they're marketing to China. Here are four takeaways about Chinese long-haul tourism in 2025.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 11-17 January 2025.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 11-17 January, 2025
BLOG
Chinese social media platform Xiaohongshu – aka RedNote – made big news last week when it became the most-downloaded app in the US. Will this impact tourism marketing? We analyzed our data for international travel brands on Xiaohongshu to find answers.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 4-10 January 2025.
BLOG
Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, airports, cruise lines, museums & attractions, and hotels, for the week of 4-10 January, 2025
EVENTS
Join Dragon Trail International and leading Chinese car rental platform Zuzuche for a review of outbound tourism and travel trends during the 2025 Chinese New Year holiday, with a deep-dive on Chinese self-driving tourism.
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