Resources - news, events, videos & presentations

BLOG

7 Times Jay Chou Started a Chinese Tourism Trend

20 Sep 2019

How has the "King of Mandopop" influenced Chinese travel trends around the world? Here's a list of seven examples, as well as information on how destinations can work together with Chinese musicians on tourism marketing.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9 September – 15 September 2019

19 Sep 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9 September-15 September, 2019.

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BLOG

9 Tips to Attract Chinese Shoppers Overseas

18 Sep 2019

With the growth of independent travel, development of digital tools, and shift from shopping and sightseeing to culture and experiences, retailers have to keep up to continue attracting Chinese tourists. Here are nine tips to reach today’s Chinese shoppers.

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EVENTS

Webinar: Responsible Tourism from China

16 Oct 2019

As the world’s largest outbound tourism market, China cannot be overlooked in the efforts to promote responsible and sustainable global travel. Our webinar offers practical solutions and case studies, addressing the environment, overtourism, and conservation.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 2 September – 8 September 2019

12 Sep 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 2 September-8 September, 2019.

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BLOG

Interview: CTA Director Yang Jinsong

11 Sep 2019

Director of the China Tourism Academy's Institute of International Tourism Development, Yang Jinsong discusses the CTA's annual report on Chinese outbound travel, the future of group tourism, the opening of Beijing’s new Daxing airport, Chinese tourism to the US, and more.

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EVENTS

Made in China 2025 Conference

31 Oct 2019

Dragon Trail's Managing Director - EMEA, Roy Graff will speak about marketing to China at the Made in China 2025 conference in Tel Aviv on October 31, 2019. The 7th annual conference for business with China and Asia is Israel's leading China business event.

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EVENTS

WTM London: China – The Future of Travel

06 Nov 2019

As sponsors of the PATA Annual World Travel Market Session 2019 in London, Dragon Trail will deliver a keynote speech and lead a panel on Chinese outbound tourism, with special attention to the themes of personalization and customized travel.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 26 August – 1 September 2019

05 Sep 2019

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 26 August-1 September, 2019.

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