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WeChat, Weibo, & Xiaohongshu Rankings for Education: 19-25 August 2023

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 19-25 August 2023.

Universities on WeChat:
N.1 The Hong Kong University of Science and Technology: HKUST successfully launched the first satellite in the Hong Kong higher education sector.  (View)
N.2 Nanyang Technological University, Singapore (NTU): NTU Singapore’s commencement in Shenzhen, China.  (View)
N.3 The Hong Kong Polytechnic University: Global Smart Cities Summit and the 3rd International Conference on Urban Informatics. (View)

Universities on Weibo:
N.1 Monash University: Monash University is ranked 54th place globally in art, design, and architecture. (View)
N.2 The Hong Kong Polytechnic University: Welcome the class of 2027! (View)
N.3 The University of Hong Kong: The University of Hong Kong wishes everyone a happy Chinese Valentine’s. (View)

Universities on Xiaohongshu:
N.1 University of Southern California: (Video) President Folt gives 5 advices at USC’s Fall 2023 opening ceremony. (View)
N.2 The Hong Kong Polytechnic University: Happy Chinese Valentine’s from PolyU. (View)
N.3 The Australian National University: (Video) Spotted a possum on campus! (View)

Cannot find your university on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
WeChat ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
Weibo ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.

N. overseas universities surveyed on WeChat: 35
N. overseas universities surveyed on Weibo: 54
N. overseas universities surveyed on Xiaohongshu: 12

Mortar board icon on title image by Freepik from

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