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WeChat, Weibo, & Xiaohongshu Rankings for Education: 30 December, 2023-5 January, 2024

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 30 December, 2023-5 January, 2024.

Universities on WeChat:
N.1 The University of Hong Kong: Ph.D student specializes in the study of butterflies and their host plants. (View)
N.2 The University of Manchester: Celebrating the University of Manchester’s 200th anniversary. (View)
N.3 Nanyang Technological University, Singapore (NTU): Alumni panel: Finance Master’s graduate shares her experience on employment after graduation. (View)

Universities on Weibo:
N.1 Monash University: Accelerate your academic career at Monash Business School. (View)
N.2 Yale University: Campus photos. (View)
N.3 The University of New South Wales (UNSW Sydney): Happy New Year! (View)

Universities on Xiaohongshu:
N.1 City University of Hong Kong: Happy New Year! (View)
N.2 The Hong Kong Polytechnic University: Happy New Year! (View)
N.3 The University of Hong Kong: Happy New Year! (View)

Cannot find your university on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
WeChat ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
Weibo ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.

N. overseas universities surveyed on WeChat: 35
N. overseas universities surveyed on Weibo: 54
N. overseas universities surveyed on Xiaohongshu: 12

Mortar board icon on title image by Freepik from

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