Destination Canada’s WeChat account ranks first this week with nearly 50,000 page views. Destination Canada’s article “You have a letter from the Norther Lights” showcasing images of the aurora borealis was the most read article with 17,290 page views. Tourism Authority of Thailand – Beijing office drops one position to this week’s second spot, followed by Brand USA, which received the highest amount of likes at 228.
Hong Kong Tourism Board, Dubai Department of Tourism & Commerce Marketing and The Ontario Tourism Marketing Partnership are the DMOs securing the top three positions on the ranking. With over 41,000 views, the Hong Kong Tourism Board’ s WeChat account has a similar readership size to that of NTOs. The article on Chinese New Year activities in Hong Kong alone generated nearly 20,000 page views.
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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.
Contact us at communications@dragontrail.com.
About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.
About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views per total number of posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 39
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 39
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