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WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 30 January-5 February 2021

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 January-5 February, 2021.

NTOs:
N.1 Singapore Tourism Board:
Chinese New Year red envelope giveaway. (View)
N.2 Tourism Authority of Thailand – Beijing Office: Thank you for your support in 2020. (View)
N.3 Japan National Tourism Organization: 8 places to spend quiet time on your own in Tokyo. (View)

DMOs:
N.1 Macao Government Tourism Office: Chinese New Year red envelope giveaway. (View)
N.2 Dubai Department of Tourism & Commerce Marketing: See the sea from Dubai. (View)
N.3 South Australian Tourism Commission: Hugging cute animals in South Australia. (View)

Airlines:
N.1 Cathay Pacific:
Spring Festival video with English-speaking Chinese staff and Chinese-speaking English staff. (View
N.2 AirAsia: Thailand-themed giveaway for Chinese New Year. (View)
N.3 Delta Air Line: Flight schedule change announcement. (View)

Cruise Lines: 
N.1 Royal Caribbean International:
Early bird specials for 2022 bookings. (View)
N.2 Viking Cruises: Family and Chinese New Year. (View)
N.3 Costa Cruises: Costa Firenze packages. (View)

Attractions & Museums:
N.1 National Gallery of Victoria, Melbourne: NGV Triennial installations. (View)
N.2 The Metropolitan Museum, New York: Mounting “The Crown of the Andes.” (View)
N.3 Banff National Park: Chinese travel bloggers in the Rocky Mountains in 2020. (View)

Hotels:
N.1 Marriott Bonvoy: Marriott’s Chinese New Year video series launches on 5 February. (View)
N.2 Bvlgari Hotels and Resorts: My Spring Festival diary – staycation promotion. (View)
N.3 Hilton: Chinese New Year giveaway. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations to build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of views for all posts published. WeChat views are “unique views”.
N. overseas National Tourism Organizations (NTOs) surveyed: 52
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 82
N. overseas airlines surveyed: 46
N. overseas cruise lines surveyed: 15
N. overseas attractions & museums surveyed: 31
N. overseas hotels surveyed: 45

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WeChat Rankings

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