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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16-22 March

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16-22 March.

N.1 Tourism New Zealand:
Tourism New Zealand unveils mascot Kimi on Xiaohongshu for the first time! (View)
N.2 Tourism Australia: Meet the Quokka: Australia’s happiest and cutest animal on Rottnest Island. (View)
N.3 Swiss National Tourist Office: “Meet” Einstein and explore his legacy in Bern. (View)

N.1 Discover Hong Kong: Hidden gems of Hong Kong: Unique and artistic souvenirs.  (View)
N.2 Macao Government Tourism Office: Check out this new wellness experience in Macau: revitalize with traditional Chinese medicine. (View)
N.3 Tourism Victoria & Melbourne: Enjoy coastal afternoon tea in Melbourne. (View)

N.1 Hong Kong Airlines:
Cabin crew recruitment notice (Hong Kong base). (View)
N.2 AirAsia: (Video) AirAsia expands to Cambodia. (View)
N.3 Air Macau: Free flight ticket giveaway. (View)

Cruise lines:
N.1 Viking Cruises:
 Cruise with Viking for hassle-free travel with parents. (View)
N.2 Royal Caribbean International: (Video) When gym enthusiast meets Royal Caribbean. (View)
N.3 MSC Cruises: (Video) Embrace European charm with MSC’s Europe tour. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 Comment below your photo with Duffy. (View)
N.2 M+ Museum: New black & white photography exhibition. (View)
N.3 V&A Museum: Explore the Sylvanian families at V&A Museum. (View)

N.1 Marina Bay Sands Singapore:
Miracle Coffee’s pop-up in Hangzhou. (View)
N.2 Marriott Bonvoy: Win a luxury stay and behind-the-scenes F1 experience in Shanghai AMG PETRONAS. (View)
N.3 Mandarin Oriental Hotel Group: Macau’s Yuyuan lounge makes it to the 50 Best Discovery List! (View)

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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