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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 30 March-5 April

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 March-5 April.

NTOs:
N.1 Tourism Australia:
Exploring autumnal Australia: From vibrant colors to wildlife wonders. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: The Bangkok mayor leads delegation to Shanghai for bilateral cooperation talks. (View)
N.3 Swiss National Tourist Office: Explore the colors of spring in Basel. (View)

DMOs:
N.1 Discover Hong Kong: Honoring Leslie Cheung.  (View)
N.2 Macao Government Tourism Office: Discover Macau’s letterpress printing heritage. (View)
N.3 Forever Edinburgh: Explore Edinburgh’s secret gardens for picture-perfect moments. (View)

Airlines:
N.1 Cathay Pacific:
Cathay Pacific’s sustainable makeover challenge. (View)
N.2 Hong Kong Airlines: Hong Kong Airlines resumes flight to Kagoshima. (View)
N.3 Air New Zealand: Share your flight experience and win gifts. (View)

Cruise lines:
N.1 Royal Caribbean International:
 (Video) Experience the ultimate adventure with Royal Caribbean. (View)
N.2 Viking Cruises: (Video) New honeymoon experience: 11-day deep dive into Europe along the Rhine River. (View)
N.3 MSC Cruises: (Video) Official guide to onboard payments. (View)

 Attractions & Museums:
N.1 M+ Museum:
 New exhibition teaser. (View)
N.2 Hong Kong Disneyland Resort: Witness StellaLou’s dream dance unfold at the Disney Theater. (View)
N.3 V&A Museum: Celebrate International Bird day with William Morris’ Strawberry Thief. (View)

Hotels:
N.1 Marina Bay Sands Singapore:
Experience the spectacular ‘Hamilton’ at Marina Bay Sands. (View)
N.2 Mandarin Oriental Hotel Group: 6 top mixologists gather in Hong Kong for an Asian cocktail extravaganza. (View)
N.3 Marriott Bonvoy: Relax and unwind with a little wanderlust. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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