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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 1-7 January 2022

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 1-7 January 2022.

N.1 Tourism Authority of Thailand – Shanghai Office: Happy New Year! (View)
N.2 Tourism Authority of Thailand – Chengdu Office: Which Thai dessert would you choose as a midnight snack? (View)
N.3 Tourism Malaysia:
January giveaway for active followers. (View)

N.1 Discover Hong Kong:
Short video: Celebrity cooking challenge. (View)
N.2 Forever Edinburgh: UGC photos. (View)
N.3 Gunma: Happy New Year from Gunma’s mascot. (View)

N.1 All Nippon Airlines: Short video: Behind the scenes with Yuzuru Hanyu. (View)
N.2 Cathay Pacific: We’ve officially opened our Ctrip flagship store. (View)
N.3 Asiana Airlines: Quiz: Do you know why airplane tires can only be filled with nitrogen? (View)

Cruise Lines:
N.1 Royal Caribbean International
: The first working day of 2022. (View)
N.2 Viking Cruises: Happy New Year! (View)
N.3 MSC Cruises: How has your first week of 2022 gone? + Short video. (View)

Attractions & Museums:
N.1 Louvre Museum: Marble sculptures. (View)
N.2 Art Institute of Chicago: January wallpapers. (View)
N.3 V&A Museum: Happy New Year! (View)

N.1 Shangri-La Hotels & Resorts: Family time at Shangri-La: The best Chinese New Year gift for your children. (View)
N.2 Bulgari Hotels & Resorts: Winter afternoon tea in Shanghai. (View)
N.3 Banyan Tree Hotels & Resorts: January promotion. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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