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Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 27 March-2 April 2021

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 27 March-2 April 2021.

NTOs:
N.1 Tourism Australia: Short video: Try being a kangaroo’s mother for one day. (View)
N.2 Tourism Authority of Thailand – Shanghai Office: Thai Auteur Film Week in Shanghai. (View)
N.3 Swiss National Tourist Office: Video: Roger Federer teams up with Switzerland Tourism. (View)

DMOs:
N.1 Discover Hong Kong: Online concert: In Loving Memory of Leslie Cheung. (View)
N.2 Gunma: Video: Olympic Torch relay. (View)
N.3 Forever Edinburgh: UGC photos: How would you describe Edinburgh in springtime? (View)

Airlines:
N.1 Cathay Pacific:
Today we resumed Chengdu-Hong Kong flights. (View)
N.2 Singapore Airlines: Video: Goodbye, SilkAir. (View)
N.3 Asiana Airlines: Incheon International Airport 20th anniversary giveaway. (View)

Cruise Lines: 
N.1 Royal Caribbean International
: Good night from our captain. (View)
N.2 Viking Cruises: Viking Sun has completed its quarantine at Shenzhen Shekou, and will prepare for China Merchants Viking Cruises’ coastal routes in China. (View)
N.3 Dream Cruises: Short video: “Kapowww” with Chef Mel Dean. (View)

Attractions & Museums:
N.1 Art Institute of Chicago: Short video: Vincent van Gogh’s bedroom paintings. (View)
N.2 Louvre Museum, Paris: It’s the 32nd birthday of the Louvre’s pyramid. (View)
N.3 V&A Museum: The V&A is selling part of its collections. (View)

Hotels:
N.1 Bulgari Hotels and Resorts: A View of Spring Art Exhibition at Bulgari Hotel Beijing. (View)
N.2: Marriott Bonvoy: Suzhou Inspiration Map with travel KOL Claire Xiao Ai. (View)
N.3 Holiday Inn: Spring giveaway. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at communications@dragontrail.com

About the data: The data is jointly collected and compiled by Dragon Trail Interactive and Dingla, a B2B travel marketing platform assisting foreign organizations build long term travel trade relationships in China.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 64
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 61
N. overseas airlines surveyed: 49
N. overseas cruise lines surveyed: 12
N. overseas attractions & museums surveyed: 22
N. overseas hotels surveyed: 38

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Weibo Rankings

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