Resources - news, events, videos & presentations

Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 29 July-4 August 2023

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 29 July-4 August 2023.

N.1 Visit Sweden:
Sweden’s most beautiful hiking route– The King’s Trail (part 1). (View)
N.2 Tourism New Zealand: Breathtaking sceneries in New Zealand. (View)
N.3 Swiss National Tourist Office: (Video) Happy 732nd birthday to Switzerland! (View)

N.1 Macao Government Tourism Office: The first contemporary art museum of Macau.  (View)
N.2 Forever Edinburgh: Edinburgh’s unique luxury brand– Johnstons of Elgin. (View)
N.3 Busan Tourism Organization: The 27th Busan Sea Festival. (View)

N.1 Hong Kong Airlines:
Chances to win a free flight ticket. (View)
N.2 Thai Airways: Thai Airways summer promotion. (View)
N.3 AirAsia: (Video) Did you spot a dinosaur at the airport? (View)

Cruise lines:
N.1 Viking Cruises:
 Fan-giveaways for reaching 10,000 followers. (View)
N.2 MSC Cruises: (Video) MSC Bellissima will return to international sailings from China in 2024. (View)
N.3 Hurtigruten Cruises: (Video) Hurtigruten is the leader in sustainability among cruise companies. (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 (Video) Learn Stella Lou’s special dance moves. (View)
N.2 Hong Kong Medical Museum : New souvenirs just arrived. (View)
N.3 The British Museum: Win free tickets to the China’s Hidden Century exhibition. (View)

N.1 Marina Bay Sands Singapore:
Shop at The Shoppes at Marina Bay Sands. (View)
N.2 Mandarin Oriental Hotel Group: Family-friendly hotels in Hong Kong. (View)
N.3 InterContinental Pattaya Resort: Tourist spots featured in popular reality show Keep Running in Pattaya. (View)

To follow our weekly ranking, subscribe to our monthly newsletter or visit our LinkedIn account, or read our company’s blog.

Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

Contact us at

About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

Share this:

Xiaohongshu Rankings

This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.