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Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 30 December, 2023-5 January, 2024

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 30 December, 2023-5 January, 2024.

N.1 Tourism Australia:
G’day 2024! Happy New Year! (View)
N.2 Tourism Authority of Thailand – Kunming Office: (Video) Thousands gather at centralwOrld to celebrate New Year. (View)
N.3 Tourism Authority of Thailand – Shanghai Office: (Video) Governor of TAT wishes everyone a happy New Year. (View)

N.1 Visit Sydney: (Video) Fireworks show to celebrate New Year.  (View)
N.2 Discover Hong Kong: (Video) First-person view of Hong Kong’s 2024 New Year’s Eve fireworks show. (View)
N.3 Macao Government Tourism Office: New Year blind box giveaway. (View)

N.1 Cathay Pacific:
Revisit your annual travel memories. (View)
N.2 Hong Kong Airlines: Happy New Year! (View)
N.3 AirAsia: In 2024, what new flight routes will depart from China? (View)

Cruise lines:
N.1 MSC Cruises:
 (Video) Plan your next trip with MSC in 2024. (View)
N.2 Royal Caribbean International: How much do you need to spend on a 5-day, 4-night trip? (View)
N.3 Viking Cruises: (Video) How does a fitness enthusiast spend her 5 days on a cruise? (View)

Attractions & Museums:
N.1 Hong Kong Disneyland Resort:
 New products for Duffy and Friends, themed around the Year of the Dragon, are on the way. (View)
N.2 The British Museum: BMShop New Year lucky draw. (View)
N.3 V&A Museum: Check out our New Year-themed wallpaper from V&A Museum. (View)

N.1 Hilton Hotels & Resorts:
(Video) Hilton’s mini reality show– Dali stop, part 2. (View)
N.2 Marina Bay Sands Singapore: (Video) Yuewen IP Global Awards. (View)
N.3 Marriott Bonvoy: Grand opening of Sheraton Hotel Taiyuan. (View)

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Cannot find your organization on the list?
If you do not see your organization on the ranking, feel free to get in touch with us and we will let you know where you are positioned. If your organization account has not been surveyed, provide us with your account ID, name and your contact details and we will make sure to add it in our database.

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About the data: The data is collected and compiled weekly by Dragon Trail International.

About the Ranking:
Ranking criteria: Accounts are ranked according to the highest number of engagements for all posts published.
N. overseas National Tourism Organizations (NTOs) surveyed: 20
N. overseas regional and city Destination Marketing Organizations (DMOs) surveyed: 18
N. overseas airlines surveyed: 12
N. overseas cruise lines surveyed: 6
N. overseas attractions & museums surveyed: 8
N. overseas hotels surveyed: 25

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Xiaohongshu Rankings

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