Resources - news, events, videos & presentations

BLOG

7 Must-Know Xiaohongshu Trends for Travel Brands

02 Sep 2024

Here are 7 important things we learned about Xiaohongshu from the Chinese social media platform's Head of Commercialization for Outbound Travel, Cathy Wu, in our August 2024 webinar.

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Company News

Dragon Trail Delivers Digital Masterclass for Turespaña

24 Jul 2024

On 9 July 2024, Dragon Trail delivered a masterclass on Chinese social media for the Spanish tourism board in Madrid. The session was part of a full-day training, and introduced our bespoke 182-page report on the Chinese digital landscape created for Turespaña.

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BLOG

Douyin: 2023 Travel Industry White Paper

14 Aug 2023

Chinese short video platform Douyin's 2023 report looks at trends in content and users who are interested in travel. Find out who's using Douyin to look at travel information, and the surprising top international destination search.

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BLOG

The Ultimate Xiaohongshu Marketing Guide

19 Jun 2023

Learn to optimize your content and stand out on China’s trendiest social media platform: Xiaohongshu, also known as RED. Don't miss these 12 expert tips for Xiaohongshu marketing from Dragon Trail's social media team.

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EVENTS

Webinar: Xiaohongshu Marketing for Travel

28 Jun 2023

Xiaohongshu, also known as Little Red Book or RED, is arguably the most important social media platform for Chinese travel in the post-pandemic era. In our June webinar, get to know how it works and how to maximize engagement for your account.

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BLOG

Key Developments for Chinese Tourism in 2023

22 Mar 2023

The post-pandemic recovery of the Chinese outbound tourism market has only just begun. What do you need to know about marketing strategies, changing consumer demands, and the top challenges to recovery?

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BLOG

Chinese Tourism Recovery To-Do List

22 Feb 2023

Dragon Trail’s Chinese Tourism Recovery To-Do List is an essential starting point for destinations and brands to check they’re ready to reengage with the world’s largest tourism source market, starting with an inventory of digital assets.

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BLOG

Chinese New Year Campaigns for Tourism 2023

23 Jan 2023

Chinese New Year is a peak season for marketing and social media use in China. Let's take a look at a few Chinese New Year campaigns and activities from 2023, with design and promotion by Dragon Trail International.

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BLOG

George Cao: How to Prepare for Chinese Tourism Recovery

18 Jan 2023

The long-awaited recovery of the Chinese outbound tourism market has already begun. Dragon Trail's CEO and co-founder George Cao shares his recommendations and insights for travel brands to get their marketing right during this important period.

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