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How have Chinese travelers been spending internationally in 2025? Highlights from Alipay’s data for EMEA includes significant diversification in where Chinese travelers are going, what they’re shopping for, and who these travelers are.
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2025 has been a year of continued recovery for the Asian outbound tourism market. In Dragon Trail’s December webinar, we’re joined by the Head of Alipay+ Europe to recap the most significant trends for international travel and overseas spending this year.
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Dragon Trail’s August 2025 survey of 1,076 Chinese travelers covers outbound trips in 2025 and October Golden Week travel, shopping overseas, airline booking preferences, AI for travel, outbound destination perceptions, and the impact of travel influencers.
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What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.
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Who are the Chinese outbound travelers who choose shopping as one of their primary reasons for traveling internationally, what are their travel plans for 2024, how big are their budgets, and what do they buy overseas?
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Dragon Trail's Director of Marketing and Communications, Sienna Parulis-Cook will attend ATM Dubai from 6-8 May 2024, speaking at two conference sessions about the Chinese outbound market.
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Dragon Trail has helped Bacardi Global Travel Retail develop and launch a WeChat mini-program to guide shoppers at the Hainan Whisky Emporium to discover brands and products, and enjoy top whiskies and cognacs with duty free savings.
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The recent success of sportswear brand Erke and cosmetics brand KANS reveals Chinese consumers' attention to social issues, their power to vote with their wallets, and the evolution of the live stream from pure e-commerce to public forum.
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