Resources - news, events, videos & presentations

Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 19 September – 25 September 2020

29 Sep 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 19 September - 25 September, 2020.

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BLOG

Chinese Consumer Travel Sentiment Report: September 2020

28 Sep 2020

Dragon Trail Research's September 2020 traveler sentiment report uses survey data to examine Chinese consumers' plans and preferences for domestic and overseas travel, leading barriers and incentives for travel, and top digital channels for travel planning and booking.

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Podcast

Episode 4 – Understanding the Chinese Youth Traveler

24 Sep 2020

In the September episode of The Chinese Tourism Podcast, we're joined by Glen Fu, co-founder of 54Traveler, one of China’s leading youth travel tour operators. The deep dive this month focuses on Chinese Gen-Z and millennial travelers.

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BLOG

Restart Travel, Together with Beijing: Beijing Municipal Bureau of Culture and Tourism Holds Global Online Strategic Forum

24 Sep 2020

From 22-23 September, 2020, the Beijing Municipal Bureau of Culture and Tourism held a two-part online forum series aimed at the global travel industry, “Beijing Culture and Tourism Global Online Strategic Forum – Restart Travel, Together with Beijing.”

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 12 September– 18 September 2020

24 Sep 2020

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 12-18 September, 2020.

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EVENTS

Chopsticks Club: The Future of Travel & Hospitality

29 Sep 2020

Dragon Trail's Managing Director - EMEA, Roy Graff, is speaking at Chopsticks Club's 29 September event on the future of travel and hospitality for the Chinese market.

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BLOG

Interview: How Edinburgh Leads European Destination Marketing for China in 2020

23 Sep 2020

In 2020, Edinburgh has been Europe’s leading DMO on WeChat and Weibo. We spoke to Edinburgh Tourism Action Group’s Alice He about their live streaming debut, content planning during lockdown, and staying connected to Chinese university students.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 12 September – 18 September 2020

22 Sep 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 12 September - 18 September, 2020.

Read more

Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 5-11 September 2020

18 Sep 2020

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 5-11 September, 2020.

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