EVENTS
Be the first to see the results of two new surveys of the Chinese travel trade, from Dragon Trail and the China Outbound and Inbound Tourism Market. Learn what travel agents and tour operators are looking for in 2026, Chinese New Year travel trends, and much more.
Company News
Dragon Trail International is wrapping up a busy year supporting the global travel industry through B2C and B2B marketing, original research, events around the world, and much more. Here's what we delivered for our clients and partners in 2025.
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The Chinese outbound tourism market is maturing, but 2025 still saw ongoing growth, technological developments, and plenty of surprises. These are the 8 top trends and developments that defined the year.
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Which WeChat articles by overseas tourism destinations got the most views in 2025? Here are 10 of most-viewed tourism board posts, with topics including Chinese New Year celebrations and other festivals, new flights and travel policies, job opportunities, and more.
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How do Chinese consumers choose and book international flights? We surveyed more than 500 Chinese outbound travelers, revealing airline choices, seat preferences, booking habits, and the key factors influencing their flight-booking decisions.
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A first-of-its-kind publication, Dragon Trail's White Paper on Chinese Tourism to the Middle East and North Africa provides extensive, original, up-to-date, and fact-checked data and insights on the Chinese tourism market to the region.
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2025 has been a year of continued recovery for the Asian outbound tourism market. In Dragon Trail’s December webinar, we’re joined by the Head of Alipay+ Europe to recap the most significant trends for international travel and overseas spending this year.
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The Polish Tourism Organization saw 2025's International Chopin Piano Competition as a unique opportunity to market Poland to Chinese travelers interested in music, culture, and in-depth tourism. The challenge? Finding the right influencers.
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In Q3, travel brands on Xiaohongshu saw stronger overall performance compared to Q2, driven by celebrity collaborations, IP tie-ins, seasonal campaigns, and short-form storytelling that blended entertainment with travel inspiration.
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