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EVENTS

Webinar: How to Work with China’s Travel Trade

30 Jul 2024

Dragon Trail’s July webinar is all about B2B tourism sales and marketing. Find out the results of Dragon Trail's latest Chinese Outbound Travel Trade Survey, and learn about opportunities to meet and do business with Chinese travel agents in Beijing this year.

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Q2 2024 WeChat Rankings Report

11 Jul 2024

There's a new category in our WeChat Rankings: overseas airports! Our report analyzes which airport accounts and content strategies stand out, in addition to discussing popular articles and notable developments for other tourism accounts.

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Brand Rankings

WeChat Weekly Rankings: Overseas Tourism Brands – 29 June-5 July 2024

11 Jul 2024

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 29 June-5 July 2024.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 29 June-5 July 2024

09 Jul 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 29 June-5 July 2024.

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BLOG

Are Chinese Tourists Going to the Paris 2024 Olympics?

03 Jul 2024

Are the Paris 2024 Olympic Games causing a surge in Chinese tourism? Although France remains one of the most popular European destinations and a top wish-list country for Chinese tourists, the data does not definitively point to an Olympics-related boost.

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Brand Rankings

WeChat Weekly Rankings: Overseas Tourism Brands – 15-21 June 2024

27 Jun 2024

The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 15-21 June 2024.

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BLOG

5 Trends for Chinese Overseas Shopping in 2024

26 Jun 2024

What's driving Chinese tourist shopping in 2024, and what are the biggest changes for Chinese overseas shopping since the pandemic? Here are five top takeaways from experts in the retail and financial sector, from Dragon Trail's June 2024 webinar.

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How to Get a Weibo Account from Overseas

25 Jun 2024

Launched in 2009, Weibo is one of China's earliest and most important social media. Signing up for a Weibo account from overseas is relatively easy. Follow these five steps to start using Weibo now!

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 15-21 June 2024

25 Jun 2024

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 15-21 June 2024.

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