EVENTS
Join Dragon Trail's July webinar to get the very first look at the results of our latest Chinese travel trade survey, with responses from hundreds of Chinese travel agents who are currently selling outbound travel products to mainland Chinese consumers.
BLOG
AI has taken off for travel in China, from trip planning and booking, to navigating menus and use by Chinese travel agents. Dragon Trail is also embracing and developing AI to enhance and expand our services, and make sure our clients stay up to date.
BLOG
We’ve updated our glossary to the must-know OTAs, social media, and other platforms you need to know to understand China’s online travel market – from Alipay to Zuzuche.
Company News
As Oman’s market representative in China, Dragon Trail hosted a media briefing aimed at local media and travel experts in Shanghai on 27 May to promote Oman as a slow travel destination, in addition to representation at ITB China.
Company News
As Georgian National Tourism Administration’s market representative in China, Dragon Trail provided promotional support during ITB China 2026 including outdoor advertising, trade media promotion, assembling a team of interpreters, gift sourcing and more.
Company News
Dragon Trail organized a destination promotion conference for Cambodia Airports in Shanghai on 25 May for Chinese travel trade professionals and media, launching a new online training course at the event.
Company News
This May, Dragon Trail attended PATA’s Annual Summit 2026, ETOA's China European Marketplace, Guangzhou International Travel Fair, and ITB China, alongside several additional Shanghai events. Here are a few snapshots from a busy month!
BLOG
How can luxury cruise operators tap into the potential of China’s travel market? Here's what HNWI Chinese travelers and senior executives from the luxury cruise sector had to say about all aspects of the cruise journey.
EVENTS
In our June webinar, Dragon Trail will share findings from our latest consumer research on Chinese travelers’ digital use throughout their trips; insights on standout social media content by travel brands; and the top trends influencing Chinese social media today.
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