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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9-15 September 2023

21 Sep 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9-15 September 2023.

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Brand Rankings

WeChat, Weibo, & Xiaohongshu Rankings for Education: 9-15 September 2023

20 Sep 2023

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 9-15 September 2023.

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Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9-15 September 2023

19 Sep 2023

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9-15 September 2023.

Read more

BLOG

Key Insights into Chinese Travel Trends for Golden Week 2023

19 Sep 2023

What can we expect from the return of the Chinese outbound tourism market in the upcoming October holiday? The latest insights from Dragon Trail and ForwardKeys point to a rising trend of solo travelers and a notable surge in the appeal of Northeast Asian destinations.

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Sentiment Reports

Chinese Traveler Sentiment Report: September 2023

26 Sep 2023

Dragon Trail's September 2023 consumer survey reveals important insights about Chinese traveler sentiment and planning for the upcoming October holiday period. Reduced COVID fears and positive outlooks hint at a growing outbound tourism market.

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Brand Rankings

Xiaohongshu Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 2-8 September 2023

15 Sep 2023

The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 2-8 September 2023.

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Brand Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 2-8 September 2023

14 Sep 2023

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 2-8 September 2023.

Read more

Brand Rankings

WeChat, Weibo, & Xiaohongshu Rankings for Education: 2-8 September 2023

13 Sep 2023

The top-ranking WeChat, Weibo, and Xiaohongshu accounts for overseas universities, for the week of 2-8 September 2023.

Read more

Brand Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 2-8 September 2023

12 Sep 2023

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 2-8 September 2023.

Read more

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