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A new survey of Chinese travel trade professionals conducted by the China Outbound and Inbound Travel Market (COITM) highlights what will drive growth in the Chinese outbound travel market in 2026, including high-potential travelers and in-demand products.
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What can the travel industry expect for Chinese New Year and the rest of 2026? Dragon Trail surveyed 315 travel agents selling outbound trips from mainland China, covering market performance and outlook, Chinese New Year and winter travel trends, and B2B outreach.
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What’s on the horizon for Chinese outbound tourism as we head into the Year of the Horse? In Dragon Trail’s February webinar, we’re teaming up with Tourism Economics, an Oxford Economics company, to bring you both the short- and long-term outlook for China’s travel market.
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Discover the top Weibo accounts, content, and marketing strategies from international travel brands in 2025, including destination tourism boards, airlines, airports, cruise lines, hotels, and attractions.
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Not just a source of inspiration, WeChat content published by international travel brands in 2025 highlighted the popularity of offline events, including pop-ups, concerts, exhibitions, and festivals. Discover the top-ranking destinations, airlines, hotels, and more.
Company News
Dragon Trail has launched a new WeChat mini-program for Abu Dhabi’s Yas Island. Designed for the Chinese travel trade, it offers extensive destination information, product routes, marketing resources, and cooperation opportunities.
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To get ready for 2026 and make the most of China’s unrivaled market potential, here are six major developments we forecast will inspire Chinese travel and create new opportunities for destinations and tourism businesses in the year to come.
Company News
Following Canada's reinstated approval as a destination for group tourism from China in 2025, Destination Canada launched its new “Welcome to Canada” light training course for the Chinese travel trade, available through Dragon Trail’s China Travel Academy.
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How have Chinese travelers been spending internationally in 2025? Highlights from Alipay’s data for EMEA includes significant diversification in where Chinese travelers are going, what they’re shopping for, and who these travelers are.
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