BLOG
Formal partnerships with celebrities delivered significant engagement boosts to Weibo accounts across multiple categories in Q1 2026, while video content also stood out. Our report covers destinations, airlines, airports, cruise lines, attractions, and hotels.
Company News
Dragon Trail will join the European Tour Operator Association's (ETOA) Showcase: Outbound China program during May 2026, with both in-person and online events available to ETOA members.
BLOG
China’s May Labor Day holiday is one of the longest national public holidays of the year, with five days off from 1-5 May. We’ve rounded up and translated all the news and reports on Chinese outbound travel during this time.
Company News
Dragon Trail is proud to have provided full event management services for Singapore Tourism Board’s April 2026 roadshow to Nanjing and Xiamen. The two-day event brought more than 40 Singaporean exhibitors to China, including DMCs, hotels, and attractions.
EVENTS
Dragon Trail’s team will be on site at ITB China from 26-28 May 2026, representing clients and taking meetings both at the event and out and about in Shanghai. Please contact us to arrange a meeting.
EVENTS
Dragon Trail will attend the 34rd annual Guangzhou International Travel Fair from 21-23 May 2026. Please contact us to arrange a meeting.
EVENTS
Dragon Trail's Co-Founder and CEO George Cao will join PATA's Annual Summit 2026 in Gyeongju on Tuesday 12 May as one of the moderators of the China Tourism Dialogue panel.
BLOG
How has the Iran war impacted Chinese consumer sentiment about travel to the Middle East, and how should regional travel brands approach the market now? These are the latest insights from Dragon Trail’s consumer research, market intelligence, and strategy planning.
BLOG
Dragon Trail’s March 2026 survey of 1,038 Chinese travelers covers May Labor Day holiday plans, the impact of the Iran conflict on outbound travel intention, wellness travel, how social media content inspires outbound travel wish lists, and much more.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.