Company News
As Oman’s market representative in China, Dragon Trail hosted a media briefing aimed at local media and travel experts in Shanghai on 27 May to promote Oman as a slow travel destination, in addition to representation at ITB China.
Company News
As Georgian National Tourism Administration’s market representative in China, Dragon Trail provided promotional support during ITB China 2026 including outdoor advertising, trade media promotion, assembling a team of interpreters, gift sourcing and more.
Company News
Dragon Trail organized a destination promotion conference for Cambodia Airports in Shanghai on 25 May for Chinese travel trade professionals and media, launching a new online training course at the event.
Company News
This May, Dragon Trail attended PATA’s Annual Summit 2026, ETOA's China European Marketplace, Guangzhou International Travel Fair, and ITB China, alongside several additional Shanghai events. Here are a few snapshots from a busy month!
BLOG
Dragon Trail International’s Q1 2026 Xiaohongshu/RedNote Rankings Report highlights strong year-over-year growth in average engagements per post across most travel categories, driven by improved content efficiency.
BLOG
How can luxury cruise operators tap into the potential of China’s travel market? Here's what HNWI Chinese travelers and senior executives from the luxury cruise sector had to say about all aspects of the cruise journey.
EVENTS
In our June webinar, Dragon Trail will share findings from our latest consumer research on Chinese travelers’ digital use throughout their trips; insights on standout social media content by travel brands; and the top trends influencing Chinese social media today.
BLOG
A collaborative research project by DONG Luxury Collection and Dragon Trail, the Luxury Travel Trends in China White Paper provides a comprehensive analysis of China's luxury travel market, based on surveys and interviews with HNWIs, travel agents, and hospitality partners.
BLOG
Formal partnerships with celebrities delivered significant engagement boosts to Weibo accounts across multiple categories in Q1 2026, while video content also stood out. Our report covers destinations, airlines, airports, cruise lines, attractions, and hotels.
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