Resources - news, events, videos & presentations

EVENTS

Virtual ATM China Tourism Forum

01 Jun 2020

The Arabian Travel Market (ATM) and its China Tourism Forum will be held virtually this year from 1-3 June. Events include a round-table discussion on how technology can empower tourism recovery from China, hosted by Dragon Trail. We are also exhibiting at the show.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16 May – 22 May 2020

28 May 2020

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16 May-22 May, 2020.

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BLOG

#ThinkingOfYou, Tourism Brands Tell China

27 May 2020

Dragon Trail’s “Thinking of you” Weibo marketing campaign is helping 18 international tourism destinations, attractions, and hotel groups to stay connected to Chinese travelers, with nearly 3 million views so far.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 16 May – 22 May 2020

26 May 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 16 May-22 May, 2020.

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WeChat Rankings

WeChat Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9 May – 15 May 2020

21 May 2020

The top-ranking WeChat accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9 May-15 May, 2020.

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BLOG

Interview: How Live Streaming Can Save Tourism

20 May 2020

As live streaming becomes more popular for Chinese tourism marketing and sales, we spoke to UK-based live streamer Feixue Huangdu about how this form of digital media can help tourism attractions and businesses to survive and recover from the COVID-19 crisis.

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EVENTS

Digital Marketing for Chinese Tourism in the COVID-19 Era

17 Jun 2020

In the second of a two-part webinar series, we will build on knowledge about digital tools for Chinese tourism and travel marketing, and look at how the COVID-19 crisis has changed online marketing and the way that Chinese consumers use digital tools for tourism.

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Weibo Rankings

Weibo Weekly Rankings: Destinations, Airlines, Cruises, Attractions and Hotels – 9 May – 15 May 2020

19 May 2020

The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 9 May-15 May, 2020.

Read more

BLOG

Lucerne Tourism Launches Online Roadshow for China

14 May 2020

The Lucerne Tourism & Convention Bureau has launched an online roadshow for China, building a platform for Lucerne's local partners and Chinese travel professionals to share information and promote product planning and sales.

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