Working with Chinese KOLs can increase exposure, social media follower numbers, and sales. But before organizing a fam trip or paid-content promotion, here are six essential rules to ensure the partnership is a successful one.
KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. Find out how travel brands can successfully collaborate with Chinese KOLs, what you should expect from KOL campaigns, and how to pick the right KOLs to work with.
KOLs - or key opinion leaders - are often identified as an essential component of marketing to China. In our December webinar, learn how travel brands can successfully collaborate with Chinese KOLs to drive awareness, social media followers, and sales.
Chinese "Travel Influencer of the Year" award winner Ye Ziyi, aka Star Ranger, is an astronomy photographer with 836,000 followers on Weibo. Learn how she interacts with fans, and what she likes best about working with travel brands.
Car rental, or self-driving tourism, is a growing trend in Chinese outbound tourism that offers significant opportunities to attract Chinese travelers to more off-the-beaten track destinations. Discover who these travelers are, and how to attract them to your destination.