Resources - news, events, videos & presentations

Company News

Dragon Trail Studios Opened in Beijing

27 Sep 2022

Dragon Trail is now offering high-tech filming and broadcasting services in Beijing at Dragon Trail Studios. The new facility expands our production capabilities for virtual and hybrid events, with state-of-the-art design, event management, and online distribution.

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2021 China Online Travel Industry Report: Fastdata

23 Mar 2022

Fastdata’s 2021 China Online Travel Industry Report tracks trends and changes in online travel consumption and online travel users in China in 2021, with forecasts for 2022. The report looks particularly at Generation Z and its differences to older Chinese.

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BLOG

Peru: First WeChat Live Stream from the Americas

16 Jun 2021

On 28 May 2021, PROMPERÚ partnered with WeChat to run the first ever WeChat Channels destination live stream in the Americas, attracting more than 220,000 viewers with a four-hour broadcast from the Andes.

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BLOG

7 FAQs About Video for Chinese Tourism Marketing

06 May 2021

Video offers tourism marketers the chance to inspire Chinese travelers' future trips, instill confidence, and inform consumers and the travel trade. The answers to these 7 questions will help to guide your strategy and maximize the impact of your video campaigns.

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6 Top Chinese Video Platforms for Marketing

05 May 2021

There are many social media platforms in China that support video, with new ones emerging every year. The following platforms are the leaders of the pack, for their number of followers and their relevance for tourism marketing.

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Company News

Dragon Trail Trains Canada Embassy on Live Streaming

19 Apr 2021

On 23 March, 2021, Dragon Trail International delivered a one-day live streaming training workshop for the Embassy of Canada to China in Beijing, run by Dragon Trail’s CEO and co-founder, George Cao.

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EVENTS

Essentials of Video for Chinese Tourism Marketing

28 Apr 2021

In this essential webinar on video for Chinese tourism marketing, we’ll introduce you to China’s leading online platforms for video marketing, with practical advice on content and strategy, stand-out case studies, and solutions to maximize budgets.

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BLOG

3 Chinese New Year Campaigns for Tourism

12 Feb 2021

Chinese New Year may not be the peak travel period it usually is in 2021, but it’s still a peak season for marketing and social media use in China. Let’s look at how three very different travel brands celebrated the Year of the Ox in B2C campaigns.

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BLOG

Douyin 2020 Data Report: Short Video in China

07 Jan 2021

Released January 5, 2021, Douyin’s 2020 Data Report shares information on the biggest trends on the Chinese short video platform during the last year, including information on travel-related content.

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