At ITB China in May 2026, Dragon Trail launched our first AI-enhanced travel trade marketing hub, for the Los Angeles Tourism and Convention Board. The new function radically improves Chinese travel agents’ access to LA’s B2B resources, with a more interactive experience to empower product design and sales, and ultimately drive higher arrivals from China to Los Angeles.
LATCB’s WeChat-based Trade Marketing Hub already offered a wealth of knowledge and resources to Chinese travel agents, including four courses, 53 mini products, a knowledge base with 1,600+ Q&As, photos, videos, brochures, a newsroom, webinars, and more. But the search function was limited to Q&A content, relied on exact keyword matching, and displayed single, isolated knowledge points – agents would need to read and manually piece together information from separate entries. Now, travel agents can ask a question using natural language, and the AI will synthesize multiple knowledge points into a single, complete, coherent answer. The AI can then further refine suggestions based on specific details like client profile or travel dates to help travel agencies curate attractions and tailor itineraries.
The AI-enhanced travel trade hub dramatically enhances the usability of LA’s B2B resources for the Chinese market. In an industry with a 99% AI-adoption rate (Dragon Trail Research, Chinese Outbound Travel Trade Survey, Summer 2026), providing an AI-powered user experience is now essential to effectively empower and engage with the Chinese outbound travel trade.
LATCB’s AI-enhanced travel trade hub currently operates using data from LATCB’s existing Q&A knowledge points, website, and WeChat Official Account, with integration of all LA Trade Marketing Hub sections planned for later this summer.
Dragon Trail is currently working on trade hub AI integration for a number of other global destination clients to roll out in 2026. Please contact us to find out how we can take your Chinese travel trade outreach to the next level using AI.
The wonderful partners we work with
Sign up for our free newsletter to keep up to date on our latest news
We do not share your details with any third parties. View our privacy policy.
This website or its third party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy. If you want to know more or withdraw your consent to all or some of the cookies, please refer to the cookie policy. By closing this banner, scrolling this page, clicking a link or continuing to browse otherwise, you agree to the use of cookies.