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Top Destinations for Chinese Tourism: Sina Weibo V-Influence Summit

Who won 2019's 'hottest destination' and 'most promising destination' awards at the Sina Weibo V-Influence Summit, and which travel themes have seen the biggest increase on the Chinese social media platform this year?

On 4 August, 2019, Dragon Trail Interactive attended Sina Weibo’s V-Influence Summit in Chengdu. Awards were given to China’s top online travel influencers, as well as leading domestic and international travel destinations.

The 2019 Weibo Top 10 Hottest Destinations:
Fiji
France
Singapore
Switzerland
Thailand
UK
Italy
Australia
Dubai
Germany

The 2019 Weibo Top 10 Most Promising Destinations:
Peru
Argentina
Queensland, Australia
Jerusalem, Israel
Tahiti
Maldives
Ireland
South Africa
Czech Republic
Hungary

In 2019 so far, leading Chinese micro-blogging platform Sina Weibo has seen a noticeable increase in the amount and impact of travel content connected to culture, experiences, rural tourism, guesthouses, ecology, study tours, art, self-driving, and museums. Keywords relating to cultural travel have been posted over 500 million times, an increase of 14%. Content with these keywords was read 1.6 billion times, an increase of 28%.

At the summit, Sina Travel also announced that in the second half of 2019, they would be starting a new travel column together with Chinese media Global Times, called “Rock the Whole World”.

Read more about the Sina Weibo V-Influence Summit from Sina Travel (in Chinese)

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