Since the start of 2017, Dragon Trail has been tracking WeChat accounts for the travel industry. Now with our first full year of data, we present the top 5 performing WeChat posts of the year by national tourism offices. As we collect data once per week, the rankings show the top performing articles by views at the end of the week in which they were posted. We have also included updated information to show how the reach has grown in the time since our original data was collected.
1. Tourism Australia
Article: “Escape Chinese summer for winter Down Under”
Date: 9 June
Views for the week of 5-11 June: 47,517
Current data: 57,206 views, 93 likes
2. Destination Canada
Article: Ceremonies taking place around Canada to celebrate the country’s 150th anniversary
Date: 30 June
Views for the week of 26 June-2 July: 46,019
Current data: 47,729 views, 168 likes
3. Japan National Tourism Board
Article: Best places to watch cherry blossoms in Japan
Date: 6 February
Views for the week of 6-12 February: 44,852
Current data: 50,863 views, 138 likes
4. Tourism New Zealand
Article: “A five-year multiple entry visa has arrived – come and travel to New Zealand”
Date: 30 March
Views for the week of 27 March-2 April: 39,264
Current data: 51,325 views, 257 likes
5. Visit Finland
Article: “Dear Finland, happy 100th anniversary”
Date: 6 December
Views for the week of 4-10 December: 34,350
Current data: 35,122 views, 325 likes
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